Forrester Research – benchmarks show firms adopting more sophisticated analytics techniques for deeper customer understanding. (Source: Forrester Research 2016 study). Do you want to build a truly customer-centric organization, increase customer engagement to improve the customer experience, and boost marketing performance to target and acquire more customers? This engaging report from Forrester Research, The State of Customer Analytics 2016 identifies the top data sources, insights and resulting actions used by customer analytics leaders to shrink the insights-to-action gap. Find the TOP-5 drivers for adoption, as well as the TOP-5 challenges. Download now to learn how leaders use analytics to gain insights to help propel your CX program. http://info.verint.com